Ärni Blum
ÄRNI BLUM (previously NirgiWabrik) is a luxury knitwear brand based in Saaremaa, Estonia. Our knits are crafted with care and love by the skilled women of Saaremaa, either hand-knitted or created using a knitting machine designed for hobby knitters. Sustainability is the top priority for us — our products are knitted to a required cut and size, following zero-waste principle, and using only organic, natural and certified yarns. To prevent overproduction, most of our sweaters and cardigans are made to order. This might add on to the wait time, however, it surely guarantees the uniqueness of each piece.
For the designer Johanna Paiste, knitting is a form of self-expression, and she pours her heart into every piece. Inspired by bold, voluminous shapes and textures, her designs are characterized by quality, luxury, attention to detail, timeless classics, and most importantly — comfort. Experience the perfect blend of style, comfort, conscious fashion, and a better tomorrow!
Where does the name ÄRNI BLUM come from?
Ärni Blum was the name of the designer Johanna´s grandfather before it got Estonianized. Ärni was a kind-hearted and incredibly stylish man, often seen in his velvet indigo suit, who never forgot his hat and a red bowtie. He loved art, valued creativity, craftsmanship, details, quality, beauty, and timeless elegance. Johanna always felt a deep connection with her grandfather, and she believe that she inherited much from him. As a child, Johanna Paiste found her grandfather's original name so fascinating that she used "Ärni Blum" as a pseudonym in art classes. Therefore, what other name could have suited better for her renewed brand? Meet ÄRNI BLUM. ÄRNI BLUM?
MEET THE TEAM
Liia
Thanks to LIIA's attention to detail and extensive experience, I can confidently say that Ärni Blum knits are the masterclass in craftsmanship and quality. Her profound dedication and out-of-the-box thinking serve as a great inspiration for all of us at Ärni Blum. During her free time, Liia enjoys reading books and taking long walks in nature. However, her favorite pastime is undoubtedly gardening. She has three children and confirms that raising them has been one of the greatest joys in her life.
Jana
JANA's keen eye and desire for perfection make her the ‘Quality Control’ of Ärni Blum, ensuring that every detail is absolutely right. Together with JANA we brainstorm the patterns, sizes and all of the technical aspects of Ärni Blum knits. She is the heart of Ärni Blum, , who helps me to turn my ideas to an actual knits! Outside work, JANA enjoys spending time with her children and grandchildren, and bakes the most delicious rye bread.
SUSTAINABILITY
Zero-Cost Production
All our products are handmade or hand-knitted to order, minimizing yarn usage and therefore helping us to follow zero waste production. In the rare cases where some leftovers occur, we creatively incorporate them into other products or special projects.
HIGH-QUALITY ETHICALLY PRODUCED YARNS
We source our yarns very carefully from certified and trusted producers. Quality and durability are paramount to us. Our yarns mainly originate from Italy and Japan.
THE MAJORITY OF THE YARNS WE USE ARE BIODEGRADABLE
We primarily use 100% natural and biodegradable yarns. Learn more about each yarn HERE.
